I love clever memes; I love how they can take a serious political outcome and turn it into a hearty belly laugh. They can lighten the mood in an instant and provide comic relief from what can be a seemingly endless flow of bad news. The power of commentary has shifted from mainstream media, to society in general. We choose what to write, share, take notice of, or ignore. We decide what matters on any scale. This is incredible power for ordinary people.
A stint of bad PR can happen to any organisation. You need to appease management, make staff feel appreciated, help get the business back on track and rebuild the trust of stakeholders – all within record time. It’s a lot to take in, but risk analysis and risk management can help you make the right decision for your organisation.
While communicators are intuitive when it comes to delivering successful campaigns, your campaign can be stopped in its tracks before you’ve had time to gather the team for a motivational high-five. A few simple tricks can help overcome these road blocks and get your campaign off the ground.
In the olden days – aka 5 years ago – consultancies could produce great communications programs built on instinct and experience. Fast-forward to 2016, and communication experts can take that instinct and experience and triangulate it with data. Here are just a few ways modern communication teams are integrating instinct with data.
Social media is just another communication channel. With its own pros and cons, different measurements, different tone of voice and a whole new way of connecting. Catching the digital wave is possible even if you’re a 50-something or 60-something executive.
Much is made of big data and data-driven communication. But so very little is spoken of human data. So what is the difference?
It can, but it doesn’t have to. There are heaps of tools, here are just some and how they’re being used.
We’ve been delivering training to government and private sector companies on how to engage communities and stakeholders through digital and online tools. Using live polling and yes, even butcher’s paper, we’ve tallied the most common fears and obstacles for running online or digital engagement.
There are legitimate reasons why we may use social media for work, at work and during work hours.
