Ethics in engagement is vital. We need ethics to keep the process open, honest, inclusive, far-reaching, respectful, fair, collaborative, and informative. Without ethics, people lose faith in the engagement process, they don’t trust it, they feel used, marginalised, unheard and irrelevant.
I have noticed of late that there seems to be a trend in PR blogs to ask a lot of questions about who wins share of wallet out of PR: marketing or digital agencies?
Articulous Managing director, a weekly panelist on ABC Radio's Hidden Persuaders program with Steve Austin, John Harrison and Samantha Pearce, discusses the growing importance of content generation.