All posts tagged Online Engagement

Project E

Here at Articulous we have been working on a very exciting start up project which promises to be a game-changer in the world of engagement and evaluation.

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Why an Ethical Approach to Engagement is Critical

Ethics in engagement is vital. We need ethics to keep the process open, honest, inclusive, far-reaching, respectful, fair, collaborative, and informative. Without ethics, people lose faith in the engagement process, they don’t trust it, they feel used, marginalised, unheard and irrelevant.

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Could a conversation with a computer change how we engage?

Conversational User Interfaces (CUIs), more commonly known as voice recognition tools or chatbots, have big implications for engagement professionals, and we should be excited – very excited. The question on my lips is not whether the rise of conversational interfaces can help us to engage, but how we can best use them to engage in meaningful ways.

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Why exploring digital trends and applying intuition works

To be noticed in today’s avalanche of information, businesses need to engage an audience within seconds. This means cutting through by being intuitive, innovative and truly understanding the audience. Finding fast ways to communicate and using engaging content is essential. Digital strategies are now a big part of this.

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‘The Internet of Things’ is invading my personal space, but I’m OK with it

Without sounding dramatic, we are quickly and surely being made subject to a mass invasion of the technological kind. The Internet of Things (IoT) affects us on a daily basis, whether we like it or not.

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Can Business Executives catch the Digital Wave at 50-something?

Social media is just another communication channel. With its own pros and cons, different measurements, different tone of voice and a whole new way of connecting. Catching the digital wave is possible even if you’re a 50-something or 60-something executive.

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Does Online Community Engagement just mean having a Facebook page?

It can, but it doesn’t have to. There are heaps of tools, here are just some and how they’re being used.

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Online Engagement and the Online Disinhibition Effect

The online disinhibition effect is a loosening of social restrictions and inhibitions that would otherwise be present in normal face-to-face interactions.

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We are the Online World – how Technology and the Internet can enable Online Engagement

Recently discussions have begun to explore the concept that we are the internet and the internet is a reflection of us. This has many ramifications for the way we approach online engagement, so let’s explore what this means.

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Social Media is so Boring

Having a bit more time to throw at my social media profiles in the past few months I noticed that more and more people just share stuff. Less and less are people creating/posting original content. And, in my opinion it is BORING!

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