If you’re running an SME, your story, your point-of-difference, your services need to be instantly ready to roll off the tongue.
The key for business is to add value to logos and visual branding. That value comes from communication which transforms a logo and brand into reality.
Not everyone has a marketing budget the size of a small country’s GDP, but luckily for us it takes more than money to captivate people’s imagination and drive success.
I have noticed of late that there seems to be a trend in PR blogs to ask a lot of questions about who wins share of wallet out of PR: marketing or digital agencies?