All posts tagged engagement strategy

Five things every community engagement person should stop doing

Every day and in every industry we are continually adding ideas or processes. But so often we forget to delete.

When we review or audit community and stakeholder engagement within organisations, we see how passionate our engagement colleagues are. Their passion for engagement means we’re adding innovations and improvements every day.

But what should we be deleting from our engagement practice?

  1. Outdated processes – legislation is being updated every year in different sectors and states. If your engagement policy or framework was completed more than 5 years ago, it may need updating. Since then, we’ve seen new legislation, policies and standards introduced at the national level, as well as the state level in Queensland, NSW, Victoria and South Australia.
  2. Newspaper notices – unless it’s required by legacy legislation, a newspaper notice is simply not enough to attract community attention. Very few people read newspapers and even fewer read the notices section.
  3. Burn out of great professionals – at the IAP2’s last engagement conference, I was moved to tears by tales of great engagement professionals who felt burnt out and traumatised by having to work with daily angry, aggressive or bullying behaviours. We need to make sure our colleagues are supported and encouraged on those tough projects.
  4. Jargon – yes, even engagement people can over-use jargon. So if you find you’re spending too much time talking about scope, deliberative, collaborative partnerships, levels of engagement, the DPM, honeycomb profiles and more … then stop and translate to your project teams.
  5. Engaging solely on problems – if you’re only engaging when things are contentious or there’s a risk, then you need to stop. We could spend an entire blog talking about this, but in essence it causes (a) a failure to engage on topics that the whole community wants to engage on (b) an engagement capacity gap – where we unintentionally build the skills of those who always turn up, and diminish the engagement skills of those who don’t (c) we don’t ask the right questions of community (d) our innovation is focused on problems rather than opportunity (e) it can create a false sense of what community really thinks

If you’d like to keep up with the latest in engagement strategies, why not enrol in the Strategies for Complex Engagement course.

Project E

Here at Articulous we have been working on a very exciting start up project which promises to be a game-changer in the world of engagement and evaluation.

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Why exploring digital trends and applying intuition works

To be noticed in today’s avalanche of information, businesses need to engage an audience within seconds. This means cutting through by being intuitive, innovative and truly understanding the audience. Finding fast ways to communicate and using engaging content is essential. Digital strategies are now a big part of this.

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The Millennials: How do we engage this new workforce?

Millennials certainly are creating change and challenging our traditional beliefs when it comes to how work gets done. Managers who are traditionally accustomed to a Baby Boomer workforce will need to engage new strategies to retain and motivate this growing group of Millennials.

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When is the Right Time to Engage?

Knowing when to engage can make the difference between getting a great turnout of people who wish to engage and getting a big turnout of people who are angry at the lack of time they have to participate in the process!

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Is Social Media Derailing Your Project?

Our communities are sophisticated and sceptical with unprecedented access to information. If they missed the paper, the radio or evening news, they can get online and catch up on the story at a time that suits them.

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How to Engage Employees at Work – What’s the Secret?

Organisations that are large, small, medium sized, privately owned, listed on the stock exchange, government entities or councils all have one thing in common – the big challenge: how do you keep employees engaged?

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How to Create an Engagement Strategy that’s not a Door Stopper

On complex projects, it's really tempting to create a door stopper of an engagement strategy. The kind that's so thick it probably rivals the length of the technical studies for the project you're engaging on.

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