All posts tagged Digital Strategy

Could a conversation with a computer change how we engage?

Conversational User Interfaces (CUIs), more commonly known as voice recognition tools or chatbots, have big implications for engagement professionals, and we should be excited – very excited. The question on my lips is not whether the rise of conversational interfaces can help us to engage, but how we can best use them to engage in meaningful ways.

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Why exploring digital trends and applying intuition works

To be noticed in today’s avalanche of information, businesses need to engage an audience within seconds. This means cutting through by being intuitive, innovative and truly understanding the audience. Finding fast ways to communicate and using engaging content is essential. Digital strategies are now a big part of this.

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Will Gamification work for your Project? – Reduce your Juice Revisited

It wasn’t just about engaging people, but about changing behaviour, so the games were designed to teach people positive actions and show them the gamified result with the aim of then replicating the real life behaviour

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Have You Heard About… Reduce Your Juice

This week I heard about City Smart’s gamification initiative that is targeting low-income, adult renters to help them reduce their energy usage.

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