All posts tagged Data

Could a conversation with a computer change how we engage?

Conversational User Interfaces (CUIs), more commonly known as voice recognition tools or chatbots, have big implications for engagement professionals, and we should be excited – very excited. The question on my lips is not whether the rise of conversational interfaces can help us to engage, but how we can best use them to engage in meaningful ways.

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‘The Internet of Things’ is invading my personal space, but I’m OK with it

Without sounding dramatic, we are quickly and surely being made subject to a mass invasion of the technological kind. The Internet of Things (IoT) affects us on a daily basis, whether we like it or not.

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Could non-verbal expressions add value to an engagement campaign?

Communication is so much more than the spoken word. While many of us like to verbalise how we feel or think, it’s often the expressions that go with our words that add meaning. The question begs then, could we analyse only those expressions to gather rich and meaningful data?

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Communication Trends for the New Financial Year

Planning for next financial year’s communication program. When it comes to choosing the right strategies and tools that will deliver value for money, consider these trends...

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Why Engage? Because we’re Human.

In an age where data is king, and every transaction and enquiry is trackable, some will ask “why engage?”. Why spend the time? Why take the added expense?

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