All posts tagged Communications Strategy

The Biggest Loser ratings fail has taught us a valuable lesson.

Watching the latest episode of Biggest Loser (BL) got me thinking, where did it go wrong?

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Summer is a Great Time to Take Stock

Here are a few tips I have learnt along the way to make the most of the quieter summer period

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The Perceived Influence of the Daily Newspaper not in Proportion with its Readership

The perceived influence of the daily newspaper is out of proportion with the volume of its readership and numbers are dropping. However some editors and journalists would still have you believe that they are the sole king and queen-makers in our modern society.

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Why Successful Engagement and Good Communications go Hand in Hand

I see engagement and communications as two sides of the same coin. Allow me to explain why.

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Successful Reputation Risk Management Boils Down To Three Things.

I had an opportunity recently to talk to a client about managing an issue that threatened the company’s brand in the long term.

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