All posts tagged Business

Big Data or Human Data?

Much is made of big data and data-driven communication. But so very little is spoken of human data. So what is the difference?

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Not everyone has a Marketing Budget to match Star Wars, but you can still make an Impact

Not everyone has a marketing budget the size of a small country’s GDP, but luckily for us it takes more than money to captivate people’s imagination and drive success.

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The Growing Pains of Social Media

After discovering internet chat rooms in the mid-90s I was amazed that I could ‘chat’ to anyone across the globe in real time on my PC. Admittedly since then my social media knowledge has vastly improved, as have my online experiences. Gentle warnings from others to ‘watch out for creeps’ put a swift end to my chat room days.

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