Some community engagement programs are easy to predict. They're relatively routine. But others suddenly turn from routine to tragedy.
You're at a networking breakfast at a table full of strangers. It's early. The coffee hasn't arrived yet. And you worked late last night. Somehow you've got to make small talk.
Just as our personal lives need decluttering, so too do our businesses. And it's not just decluttering our desks. Increasingly our internal and external communications are being bogged down in unnecessary systems and processes. Processes that are outdated but we that cling to out of misguided loyalty or organisational hoarding.
If your engagement entourage outnumbers the public at an event, you have officially sent an entourengage. We've all seen it. There's 12 of us - engagement specialists, a welcome team, back up comms people, plus specialists from every technical team - and no one comes.
Reputation management doesn't happen in a moment. It's a three-stage process: 1. Building and maintaining reputations 2. Protecting reputations 3. Rebuilding reputations Some are lucky and spend most of their time building and maintaining reputations. Others get stuck, toggling between protecting and rebuilding. And others never get out of crisis control, constantly defending their organisation and never getting the chance to be proactive. Articulous has developed the RPCM Model for reputation management.