National Retirement Living Developer – Renewal and Redevelopment Program

 
 

The Challenge
Many retirement villages themselves are ageing and no longer meet the expectation of the market. How do retirement village operators renew their existing villages, and bring residents and communities with them?

Our Action
Develop and implement a resident engagement program.

The Outcome
Articulous worked closely to implement the engagement program with the first village identified for renewal. The engagement program has been successfully implemented across a number of villages that have progressed to development application.

How it Happened
After getting off to a challenging start on one of their projects, Articulous came on board to help our client win back the trust of their residents and start a difficult conversation about renewal.

The client owns a number of older retirement villages that are in need of varying levels of renewal and redevelopment to bring them up the standard expected by today’s retiree market. Early investigations had started on the first site identified for renewal, and the client had commenced high-level stakeholder discussions.

Residents of the village learned of the intention to redevelop the village through a third party, which started a cycle of rumour in the village and mistrust in the operator.

Articulous analysed the situation and developed an engagement program that would help implement a large-scale renewal program in existing villages. The program identified the key times to share information with residents and when to start a discussion about changes and renewal. The program also included:

  • a range of engagement sessions with industry experts to inform residents about the process
  • focus groups and workshops to discuss designs and features
  • regular face-to-face meetings with internal decisions maker to provide updates on progress.

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