Changing the Way People Think and Act
What Needs to Change?
Typically our clients engage us because they want to change the way people think or act. They might want to change:
- Their business approach to create better solutions to old problems
- Perceptions of their company or project
- Their reputation
- Community understanding
- Staff culture
- Organisational thinking
- Community behaviour
- Awareness of their organisation
- Their investment in communication / marketing / PR to be productive rather than just active (the difference between being well-known and being well-respected).
How We Do It
What’s the Difference Between Communication and Engagement?
People often ask what the difference is. The answer is simple.
Communication is about connecting with people by sending them information. We believe you should do that boldly, creatively and with a strong focus. It's about selling a message or creating understanding.
Engagement is about engaging the community, staff or customers in problem solving or decision making. It's focusing more on listening to what others need and then incorporating that into what you do - whether that's government policy, a private sector project, in your business operations or the products and services you offer.
That crossover between communication and engagement is a unique space. It means tackling our clients' problems from both perspectives, and knowing when to focus on communicating out and when to engage.
We've used a blend of communication and engagement to:
We understand this approach isn’t always possible or required. Yet taking the time (and it can be done quickly) to talk with rather than talk to, makes a huge difference to the results an organisation can achieve, both immediately and in the long-term.
Our Analysis and Planning Tools
Articulous is a communications, engagement and training consultancy that operates in Brisbane, Queensland, Sydney, NSW, Melbourne, Victoria, Adelaide and New Zealand.