All posts in Online Engagement

Could a conversation with a computer change how we engage?

Conversational User Interfaces (CUIs), more commonly known as voice recognition tools or chatbots, have big implications for engagement professionals, and we should be excited – very excited. The question on my lips is not whether the rise of conversational interfaces can help us to engage, but how we can best use them to engage in meaningful ways.

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Your organisation’s reputation is in freefall – but don’t hit the panic button just yet!

A stint of bad PR can happen to any organisation. You need to appease management, make staff feel appreciated, help get the business back on track and rebuild the trust of stakeholders - all within record time. It’s a lot to take in, but risk analysis and risk management can help you make the right decision for your organisation.

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Is the communications team from the ABS ready to explode? They should be!

The Australian Bureau of Statistics (ABS) recently stated that it planned to actively prosecute Australians who had failed to complete their census within the allotted timeframe. Apparently there are up to one million Australians facing a fine for an incomplete census! There are questions that have to remain.

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Data-driven Communications 

In the olden days - aka 5 years ago - consultancies could produce great communications programs built on instinct and experience. Fast-forward to 2016, and communication experts can take that instinct and experience and triangulate it with data. Here are just a few ways modern communication teams are integrating instinct with data.

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Can Business Executives catch the Digital Wave at 50-something?

Social media is just another communication channel. With its own pros and cons, different measurements, different tone of voice and a whole new way of connecting. Catching the digital wave is possible even if you’re a 50-something or 60-something executive.

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Does Online Community Engagement just mean having a Facebook page?

It can, but it doesn’t have to. There are heaps of tools, here are just some and how they’re being used.

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6 Reasons why using Social Media at Work isn’t all bad

There are legitimate reasons why we may use social media for work, at work and during work hours.

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How can I create a Pokemon world for my project?

Pokemon GO has turned the world nuts. It’s officially the biggest online craze to hit the real world. And has brought the augmented world to the mainstream public.

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Online Engagement and the Online Disinhibition Effect

The online disinhibition effect is a loosening of social restrictions and inhibitions that would otherwise be present in normal face-to-face interactions.

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We are the Online World – how Technology and the Internet can enable Online Engagement

Recently discussions have begun to explore the concept that we are the internet and the internet is a reflection of us. This has many ramifications for the way we approach online engagement, so let’s explore what this means.

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