All posts in Engagement

Good presentation skills require us to challenge our preconceptions

What are the elements that make for a good communicator, or conversely, a poor one? Why is it that some have the gift of presenting and some do not? How do presenters stand out when most follow a very similar formula?

Read more

Project E

Here at Articulous we have been working on a very exciting start up project which promises to be a game-changer in the world of engagement and evaluation.

Read more

Why an Ethical Approach to Engagement is Critical

Ethics in engagement is vital. We need ethics to keep the process open, honest, inclusive, far-reaching, respectful, fair, collaborative, and informative. Without ethics, people lose faith in the engagement process, they don’t trust it, they feel used, marginalised, unheard and irrelevant.

Read more

The Biggest Loser ratings fail has taught us a valuable lesson.

Watching the latest episode of Biggest Loser (BL) got me thinking, where did it go wrong?

Read more

Could a conversation with a computer change how we engage?

Conversational User Interfaces (CUIs), more commonly known as voice recognition tools or chatbots, have big implications for engagement professionals, and we should be excited – very excited. The question on my lips is not whether the rise of conversational interfaces can help us to engage, but how we can best use them to engage in meaningful ways.

Read more

Why exploring digital trends and applying intuition works

To be noticed in today’s avalanche of information, businesses need to engage an audience within seconds. This means cutting through by being intuitive, innovative and truly understanding the audience. Finding fast ways to communicate and using engaging content is essential. Digital strategies are now a big part of this.

Read more

Using technology to create responses

Quite often, a major goal of any communication or public relations strategy is to have a significant impact on the feelings, attitudes and behaviours of stakeholders. The rise of technology like virtual reality offers new possibilities for storytelling and new ways to impact people. As a practitioner who loves the power of the written word, the potential impact for life-changing communication programs to be implemented is both intriguing and challenging.

Read more

Citizen Democracy – making it work for Australians

This appears to be the most opportune time in modern history for citizen based democratic processes to become more prevalent. As perhaps illustrated by a rise in populist politics like Pauline Hanson’s One Nation, that pay little regards to complexities, citizens are seeking answers that they are yet see from mainstream politics. However, this potential comes with limitations.

Read more

What makes a great leader?

Drawing from my own personal experience, there is one exceptional leader who I will never forget. He had a way of connecting and cutting through. His authenticity, energy and commitment to delivering his vision was palpable, you could feel it simply by entering the room. He acknowledged that as the face of a successful company he was never alone, he explained that his success was a collective effort of his team and that he was “standing on the shoulders of giants.”

Read more

Could non-verbal expressions add value to an engagement campaign?

Communication is so much more than the spoken word. While many of us like to verbalise how we feel or think, it’s often the expressions that go with our words that add meaning. The question begs then, could we analyse only those expressions to gather rich and meaningful data?

Read more

The Millennials: How do we engage this new workforce?

Millennials certainly are creating change and challenging our traditional beliefs when it comes to how work gets done. Managers who are traditionally accustomed to a Baby Boomer workforce will need to engage new strategies to retain and motivate this growing group of Millennials.

Read more