There are workshops that conjure up images of a dreary room full of disinterested people, negative attitudes, poor outcomes and bad coffee. I’m going tell you how to avoid running one of these workshops, ever again.
It draws people in without any visible signage or rules, it somehow intuitively speaks to people about how to participate.
The online disinhibition effect is a loosening of social restrictions and inhibitions that would otherwise be present in normal face-to-face interactions.
Public meetings. Ugghhhh. We often try to avoid them, but to be perfectly honest, I’ve also seen them work really well.
Recently discussions have begun to explore the concept that we are the internet and the internet is a reflection of us. This has many ramifications for the way we approach online engagement, so let’s explore what this means.
What we are seeing and will continue to see in the digital world of 2016.
It wasn’t just about engaging people, but about changing behaviour, so the games were designed to teach people positive actions and show them the gamified result with the aim of then replicating the real life behaviour
In our work it is clear that the disaster story is switching focus from recovery to preparation. When it comes to the behaviour of individuals, being prepared also saves lives. From a communication perspective it has its challenges.
In an age where data is king, and every transaction and enquiry is trackable, some will ask “why engage?”. Why spend the time? Why take the added expense?
I have been fortunate to work with some very clever employee communications and engagement experts in my career and one key lesson that has stuck with me is – If you aren’t saying anything meaningful then don’t say it at all.
The answer is simple – focus on being a champion of the process not a champion of the outcome.
I have noticed of late that there seems to be a trend in PR blogs to ask a lot of questions about who wins share of wallet out of PR: marketing or digital agencies?
“…This session is part of what will be ongoing engagement with industry and the community about the project. We want to involve the industry and community in the project. But this isn’t some all empowering engagement thing…”
Have you ever provided an opinion on a topic or contributed to a project and been unaware of what happened to the information?
Knowing when to engage can make the difference between getting a great turnout of people who wish to engage and getting a big turnout of people who are angry at the lack of time they have to participate in the process!
In recent times we have noticed that there has been strong support from organisations that are investing in their engagement processes to develop engagement frameworks.
While the word ‘disruption’ may insinuate a problem, what is really being described is a movement or permanent change to the way business operates that can lead to benefits for the business and its stakeholders.
I see engagement and communications as two sides of the same coin. Allow me to explain why.