Communications

Why is clear, consistent branding important? 

Why is clear, consistent branding important? 

Most people have a favourite brand they identify with and are loyal to. The world’s most popular sports brand is Nike. With its tagline of ‘just do it’ and its use of active, well-known ambassadors, last year it took out the top title for the seventh year running.  ...

How AI will change the Games forever  

How AI will change the Games forever  

As we prepare for the Brisbane 2032 Olympic and Paralympic Games, the historic trend of cities going well beyond their budget is in the front of taxpayer's minds. However, compared to previous Olympic and Paralympic Games, the fast development of artificial...