There are times in most projects when participants can simply be tired. This can sometimes be referred to as a cycle of negativity.
If you’re running an SME, your story, your point-of-difference, your services need to be instantly ready to roll off the tongue.
Pokemon GO has turned the world nuts. It’s officially the biggest online craze to hit the real world. And has brought the augmented world to the mainstream public.
Planning for next financial year’s communication program. When it comes to choosing the right strategies and tools that will deliver value for money, consider these trends...
It draws people in without any visible signage or rules, it somehow intuitively speaks to people about how to participate.
The online disinhibition effect is a loosening of social restrictions and inhibitions that would otherwise be present in normal face-to-face interactions.
Public meetings. Ugghhhh. We often try to avoid them, but to be perfectly honest, I’ve also seen them work really well.
Recently discussions have begun to explore the concept that we are the internet and the internet is a reflection of us. This has many ramifications for the way we approach online engagement, so let’s explore what this means.
We can never underestimate the power of storytelling. What makes storytelling more than just telling a story is the meaning behind the words, the visual journey, and the way messages are brought together with clarity.
What we are seeing and will continue to see in the digital world of 2016.
It wasn’t just about engaging people, but about changing behaviour, so the games were designed to teach people positive actions and show them the gamified result with the aim of then replicating the real life behaviour
The key for business is to add value to logos and visual branding.
That value comes from communication which transforms a logo and brand into reality.
In our work it is clear that the disaster story is switching focus from recovery to preparation. When it comes to the behaviour of individuals, being prepared also saves lives. From a communication perspective it has its challenges.
In an age where data is king, and every transaction and enquiry is trackable, some will ask “why engage?”.
Why spend the time? Why take the added expense?
Presenting your hard work can be daunting, especially when it’s to senior management, but it’s also a great opportunity to demonstrate what you have achieved and the value of your findings.
Evaluation is a common word in communication and engagement circles, and yet it is often overlooked or hastily considered at the conclusion of a project.
I have been fortunate to work with some very clever employee communications and engagement experts in my career and one key lesson that has stuck with me is – If you aren’t saying anything meaningful then don’t say it at all.
Some people believe that to be a good presenter or public speaker, you have to be charismatic and outgoing, but this simply isn’t true.
Not everyone has a marketing budget the size of a small country’s GDP, but luckily for us it takes more than money to captivate people’s imagination and drive success.