Why exploring digital trends and applying intuition works

To be noticed in today’s avalanche of information, businesses need to engage an audience within seconds. This means cutting through by being intuitive, innovative and truly understanding the audience. Finding fast ways to communicate and using engaging content is essential. Digital strategies are now a big part of this.

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‘The Internet of Things’ is invading my personal space, but I’m OK with it

Without sounding dramatic, we are quickly and surely being made subject to a mass invasion of the technological kind. The Internet of Things (IoT) affects us on a daily basis, whether we like it or not.

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Using technology to create responses

Quite often, a major goal of any communication or public relations strategy is to have a significant impact on the feelings, attitudes and behaviours of stakeholders. The rise of technology like virtual reality offers new possibilities for storytelling and new ways to impact people. As a practitioner who loves the power of the written word, the potential impact for life-changing communication programs to be implemented is both intriguing and challenging.

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Rise up NOKIA 3310 and be proud, old technology was amazing too!

If the rumours are true, and the NOKIA 3310 is set to be revised at the Mobile World Congress, this is an exciting time. I owned one of these delightful handsets, and it stood the test of time.

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Citizen Democracy – making it work for Australians

This appears to be the most opportune time in modern history for citizen based democratic processes to become more prevalent. As perhaps illustrated by a rise in populist politics like Pauline Hanson’s One Nation, that pay little regards to complexities, citizens are seeking answers that they are yet see from mainstream politics. However, this potential comes with limitations.

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What makes a great leader?

Drawing from my own personal experience, there is one exceptional leader who I will never forget. He had a way of connecting and cutting through. His authenticity, energy and commitment to delivering his vision was palpable, you could feel it simply by entering the room. He acknowledged that as the face of a successful company he was never alone, he explained that his success was a collective effort of his team and that he was “standing on the shoulders of giants.”

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Could non-verbal expressions add value to an engagement campaign?

Communication is so much more than the spoken word. While many of us like to verbalise how we feel or think, it’s often the expressions that go with our words that add meaning. The question begs then, could we analyse only those expressions to gather rich and meaningful data?

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The Millennials: How do we engage this new workforce?

Millennials certainly are creating change and challenging our traditional beliefs when it comes to how work gets done. Managers who are traditionally accustomed to a Baby Boomer workforce will need to engage new strategies to retain and motivate this growing group of Millennials.

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What will be your Project Legacy?

If I mention the term project legacy, what do you think of? A statue? A plaque? Maybe it’s just the evidence of the project itself? Creating a legacy is so much more than the tangible results that are left behind on construction projects. Long after your team has left a project behind, they can (and should) leave a legacy.

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Does media relations still matter?

Having just witnessed a year which has included U.S presidential election where the President-elect was routinely dismissed by the media and where the Brexit voters were scoffed at, has the mainstream media lost its influence?

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Consultation does not necessarily mean that the community gets what it wants.

There have been a few projects in the media of late where community groups have lamented a lack of consultation on projects prior to delivery. Many of these projects have centred on construction and development but a few have involved policy development in areas as diverse as energy, water supply and even the definition of marriage. However diverse the topics, one thing stood out as being in common.

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Trumped by Social Media Memes – the Power of Commentary has Shifted

I love clever memes; I love how they can take a serious political outcome and turn it into a hearty belly laugh. They can lighten the mood in an instant and provide comic relief from what can be a seemingly endless flow of bad news. The power of commentary has shifted from mainstream media, to society in general. We choose what to write, share, take notice of, or ignore. We decide what matters on any scale. This is incredible power for ordinary people.

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Your organisation’s reputation is in freefall – but don’t hit the panic button just yet!

A stint of bad PR can happen to any organisation. You need to appease management, make staff feel appreciated, help get the business back on track and rebuild the trust of stakeholders - all within record time. It’s a lot to take in, but risk analysis and risk management can help you make the right decision for your organisation.

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5 simple tricks to turn ‘No’ to ‘Yes’ and get your campaign off the ground

While communicators are intuitive when it comes to delivering successful campaigns, your campaign can be stopped in its tracks before you’ve had time to gather the team for a motivational high-five. A few simple tricks can help overcome these road blocks and get your campaign off the ground.

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Why a Sesame Street explanation of Empathy Should be at the Centre of your Community Engagement Practice

In community engagement, we talk a lot about collecting people’s ideas and feedback. We talk about the power of active listening. But, if you really believe in community and engaging at a deeper, more meaningful level, then empathy should be the key focus throughout your planning, strategising and most importantly-engagement activity.

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Is the communications team from the ABS ready to explode? They should be!

The Australian Bureau of Statistics (ABS) recently stated that it planned to actively prosecute Australians who had failed to complete their census within the allotted timeframe. Apparently there are up to one million Australians facing a fine for an incomplete census! There are questions that have to remain.

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Data-driven Communications 

In the olden days - aka 5 years ago - consultancies could produce great communications programs built on instinct and experience. Fast-forward to 2016, and communication experts can take that instinct and experience and triangulate it with data. Here are just a few ways modern communication teams are integrating instinct with data.

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Facing the Music can build Community Trust

I recently had the pleasure of travelling throughout the Surat Basin in south west Queensland with a client of Articulous for a week, facilitating community information sessions. There were a few key lessons that I took away from that week that I thought were worth sharing, purely from a practical perspective.

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The Art of Communicating Controversially without Resorting to Name-Calling

The level of animosity in public discourse seems to be at an all-time high. So how can we ensure than we communicate effectively, yet steer away from inflammatory rhetoric?

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Can Business Executives catch the Digital Wave at 50-something?

Social media is just another communication channel. With its own pros and cons, different measurements, different tone of voice and a whole new way of connecting. Catching the digital wave is possible even if you’re a 50-something or 60-something executive.

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