Trumped by Social Media Memes – the Power of Commentary has Shifted

I love clever memes; I love how they can take a serious political outcome and turn it into a hearty belly laugh. They can lighten the mood in an instant and provide comic relief from what can be a seemingly endless flow of bad news. The power of commentary has shifted from mainstream media, to society in general. We choose what to write, share, take notice of, or ignore. We decide what matters on any scale. This is incredible power for ordinary people.

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Your organisation’s reputation is in freefall – but don’t hit the panic button just yet!

A stint of bad PR can happen to any organisation. You need to appease management, make staff feel appreciated, help get the business back on track and rebuild the trust of stakeholders - all within record time. It’s a lot to take in, but risk analysis and risk management can help you make the right decision for your organisation.

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5 simple tricks to turn ‘No’ to ‘Yes’ and get your campaign off the ground

While communicators are intuitive when it comes to delivering successful campaigns, your campaign can be stopped in its tracks before you’ve had time to gather the team for a motivational high-five. A few simple tricks can help overcome these road blocks and get your campaign off the ground.

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Why a Sesame Street explanation of Empathy Should be at the Centre of your Community Engagement Practice

In community engagement, we talk a lot about collecting people’s ideas and feedback. We talk about the power of active listening. But, if you really believe in community and engaging at a deeper, more meaningful level, then empathy should be the key focus throughout your planning, strategising and most importantly-engagement activity.

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Is the communications team from the ABS ready to explode? They should be!

The Australian Bureau of Statistics (ABS) recently stated that it planned to actively prosecute Australians who had failed to complete their census within the allotted timeframe. Apparently there are up to one million Australians facing a fine for an incomplete census! There are questions that have to remain.

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Data-driven Communications 

In the olden days - aka 5 years ago - consultancies could produce great communications programs built on instinct and experience. Fast-forward to 2016, and communication experts can take that instinct and experience and triangulate it with data. Here are just a few ways modern communication teams are integrating instinct with data.

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Facing the Music can build Community Trust

I recently had the pleasure of travelling throughout the Surat Basin in south west Queensland with a client of Articulous for a week, facilitating community information sessions. There were a few key lessons that I took away from that week that I thought were worth sharing, purely from a practical perspective.

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The Art of Communicating Controversially without Resorting to Name-Calling

The level of animosity in public discourse seems to be at an all-time high. So how can we ensure than we communicate effectively, yet steer away from inflammatory rhetoric?

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Can Business Executives catch the Digital Wave at 50-something?

Social media is just another communication channel. With its own pros and cons, different measurements, different tone of voice and a whole new way of connecting. Catching the digital wave is possible even if you’re a 50-something or 60-something executive.

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Big Data or Human Data?

Much is made of big data and data-driven communication. But so very little is spoken of human data. So what is the difference?

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Does Online Community Engagement just mean having a Facebook page?

It can, but it doesn’t have to. There are heaps of tools, here are just some and how they’re being used.

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Eight Easy Steps to Workshop Greatness!

There are workshops that conjure up images of a dreary room full of disinterested people, negative attitudes, poor outcomes and bad coffee. I’m going tell you how to avoid running one of these workshops, ever again.

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How to stop the Conversation Block!

Some people thrive on blank slates. Others respond better if they are given context, background and solutions. Either way you need to know your objectives and stimulate the conversation.

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Why we should ban the word “Backflip”

"Backflip". It's become the ultimate criticism of Government, an easy, almost flippant attack wielded by media, oppositions and disaffected interested groups.

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6 Reasons why using Social Media at Work isn’t all bad

There are legitimate reasons why we may use social media for work, at work and during work hours.

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New York, Where a City’s Identity Lies in its Community

New York is intricate, alive, passionate, and evolving. What became clearer to me on this journey was how the decisions of the community can have long-lasting and positive effects on a city’s identity.

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Changing the Cycle of Negativity

There are times in most projects when participants can simply be tired. This can sometimes be referred to as a cycle of negativity.

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“So what is it you do for a living” – Your company story for SMEs

If you’re running an SME, your story, your point-of-difference, your services need to be instantly ready to roll off the tongue.

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How can I create a Pokemon world for my project?

Pokemon GO has turned the world nuts. It’s officially the biggest online craze to hit the real world. And has brought the augmented world to the mainstream public.

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