All posts by EmmaAndrews

Why an Ethical Approach to Engagement is Critical

Ethics in engagement is vital. We need ethics to keep the process open, honest, inclusive, far-reaching, respectful, fair, collaborative, and informative. Without ethics, people lose faith in the engagement process, they don’t trust it, they feel used, marginalised, unheard and irrelevant.

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The Biggest Loser ratings fail has taught us a valuable lesson.

Watching the latest episode of Biggest Loser (BL) got me thinking, where did it go wrong?

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Could a conversation with a computer change how we engage?

Conversational User Interfaces (CUIs), more commonly known as voice recognition tools or chatbots, have big implications for engagement professionals, and we should be excited – very excited. The question on my lips is not whether the rise of conversational interfaces can help us to engage, but how we can best use them to engage in meaningful ways.

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Why exploring digital trends and applying intuition works

To be noticed in today’s avalanche of information, businesses need to engage an audience within seconds. This means cutting through by being intuitive, innovative and truly understanding the audience. Finding fast ways to communicate and using engaging content is essential. Digital strategies are now a big part of this.

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‘The Internet of Things’ is invading my personal space, but I’m OK with it

Without sounding dramatic, we are quickly and surely being made subject to a mass invasion of the technological kind. The Internet of Things (IoT) affects us on a daily basis, whether we like it or not.

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Rise up NOKIA 3310 and be proud, old technology was amazing too!

If the rumours are true, and the NOKIA 3310 is set to be revised at the Mobile World Congress, this is an exciting time. I owned one of these delightful handsets, and it stood the test of time.

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Could non-verbal expressions add value to an engagement campaign?

Communication is so much more than the spoken word. While many of us like to verbalise how we feel or think, it’s often the expressions that go with our words that add meaning. The question begs then, could we analyse only those expressions to gather rich and meaningful data?

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Trumped by Social Media Memes – the Power of Commentary has Shifted

I love clever memes; I love how they can take a serious political outcome and turn it into a hearty belly laugh. They can lighten the mood in an instant and provide comic relief from what can be a seemingly endless flow of bad news. The power of commentary has shifted from mainstream media, to society in general. We choose what to write, share, take notice of, or ignore. We decide what matters on any scale. This is incredible power for ordinary people.

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Your organisation’s reputation is in freefall – but don’t hit the panic button just yet!

A stint of bad PR can happen to any organisation. You need to appease management, make staff feel appreciated, help get the business back on track and rebuild the trust of stakeholders - all within record time. It’s a lot to take in, but risk analysis and risk management can help you make the right decision for your organisation.

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5 simple tricks to turn ‘No’ to ‘Yes’ and get your campaign off the ground

While communicators are intuitive when it comes to delivering successful campaigns, your campaign can be stopped in its tracks before you’ve had time to gather the team for a motivational high-five. A few simple tricks can help overcome these road blocks and get your campaign off the ground.

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Eight Easy Steps to Workshop Greatness!

There are workshops that conjure up images of a dreary room full of disinterested people, negative attitudes, poor outcomes and bad coffee. I’m going tell you how to avoid running one of these workshops, ever again.

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How to stop the Conversation Block!

Some people thrive on blank slates. Others respond better if they are given context, background and solutions. Either way you need to know your objectives and stimulate the conversation.

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6 Reasons why using Social Media at Work isn’t all bad

There are legitimate reasons why we may use social media for work, at work and during work hours.

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New York, Where a City’s Identity Lies in its Community

New York is intricate, alive, passionate, and evolving. What became clearer to me on this journey was how the decisions of the community can have long-lasting and positive effects on a city’s identity.

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Storytelling – it’s much more than just telling a story

We can never underestimate the power of storytelling. What makes storytelling more than just telling a story is the meaning behind the words, the visual journey, and the way messages are brought together with clarity.

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8 tips to nailing a top-line presentation

Presenting your hard work can be daunting, especially when it’s to senior management, but it’s also a great opportunity to demonstrate what you have achieved and the value of your findings.

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Evaluation – what does it really mean for your communication or engagement project?

Evaluation is a common word in communication and engagement circles, and yet it is often overlooked or hastily considered at the conclusion of a project.

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Not everyone has a Marketing Budget to match Star Wars, but you can still make an Impact

Not everyone has a marketing budget the size of a small country’s GDP, but luckily for us it takes more than money to captivate people’s imagination and drive success.

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Feedback – The Crucial Final Step to any Engagement

Have you ever provided an opinion on a topic or contributed to a project and been unaware of what happened to the information?

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Digitally disrupted? Then it’s time to Re-Evaluate Communication and Engagement Practices

While the word ‘disruption’ may insinuate a problem, what is really being described is a movement or permanent change to the way business operates that can lead to benefits for the business and its stakeholders.

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