All posts by Catherine

Using technology to create responses

Quite often, a major goal of any communication or public relations strategy is to have a significant impact on the feelings, attitudes and behaviours of stakeholders. The rise of technology like virtual reality offers new possibilities for storytelling and new ways to impact people. As a practitioner who loves the power of the written word, the potential impact for life-changing communication programs to be implemented is both intriguing and challenging.

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What will be your Project Legacy?

If I mention the term project legacy, what do you think of? A statue? A plaque? Maybe it’s just the evidence of the project itself? Creating a legacy is so much more than the tangible results that are left behind on construction projects. Long after your team has left a project behind, they can (and should) leave a legacy.

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Why a Sesame Street explanation of Empathy Should be at the Centre of your Community Engagement Practice

In community engagement, we talk a lot about collecting people’s ideas and feedback. We talk about the power of active listening. But, if you really believe in community and engaging at a deeper, more meaningful level, then empathy should be the key focus throughout your planning, strategising and most importantly-engagement activity.

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