In the olden days – aka 5 years ago – consultancies could produce great communications programs built on instinct and experience. Fast-forward to 2016, and communication experts can take that instinct and experience and triangulate it with data. Here are just a few ways modern communication teams are integrating instinct with data.
Month: September 2016
Facing the Music can build Community Trust
I recently had the pleasure of travelling throughout the Surat Basin in south west Queensland with a client of Articulous for a week, facilitating community information sessions. There were a few key lessons that I took away from that week that I thought were worth sharing, purely from a practical perspective.
The Art of Communicating Controversially without Resorting to Name-Calling
The level of animosity in public discourse seems to be at an all-time high. So how can we ensure than we communicate effectively, yet steer away from inflammatory rhetoric?
Can Business Executives catch the Digital Wave at 50-something?
Social media is just another communication channel. With its own pros and cons, different measurements, different tone of voice and a whole new way of connecting. Catching the digital wave is possible even if you’re a 50-something or 60-something executive.
Big Data or Human Data?
Much is made of big data and data-driven communication. But so very little is spoken of human data. So what is the difference?